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Analyzing individuals reflects authors' attention to the traits or behaviors of the persons studied--be they citizens or voters, party leaders, legislators, party candidates, or other individuals.
party allegiance
vote choice/preference
vote turnout
demographics
social values
policy views
candidate views
ideological stance
political participation
incentives

Not all manuscripts will focus on individuals as the unit of analysis. Choose one of these terms only if your manuscript does. Choose the most central to your research.

If you wish to propose additional categories to this list, please write to <k-janda@northwestern.edu>.