"Political parties and rallies in Latin America," Party
Politics, 20 (May 2014), 456-466. [Available at
Why do political parties conduct rallies during elections?
While being able to reach a wider audience by spending money
on television advertisements, candidates still travel to
participate in rallies across the country. Parties conduct
rallies in voters' towns to make them believe that the
candidate understands their needs, remembers their claims
and listens to their demands. Conducting rallies also
enables parties to gain momentum and foster voter turnout
(Green and Gerber, 2008). This article advances a different
answer to the persistence of party rallies: I argue that
rallies contribute to the organizational structure of
clientelistic parties by providing information to different
members within and outside of the organization.
- Figures and
- Table 1. Hypotheses and expected findings.
- Table 2. Case selection and data.
- Table 3. Party brokers' positions on the party ticket
and re-election based on voter turnout at rallies and
voter support at elections
(last two paragraphs) Political candidates combine
information gathered by conducting surveys, interviewing
party operatives and informants, walking the neighbourhoods
and organizing and executing rallies. This article focuses
on the signalling and informational dimensions of party
rallies by studying its electoral effects in Latin
Ultimately, rallies matter
because in politics numbers matter, and rallies provide
party leaders with an opportunity to display the party's
support in a straightforward and visible manner. As such,
their potential and appeal should not be discarded, even in
the mass and social media era.